South Market Gets Grande Serving of New Retailers

We’re excited to welcome several new food/drink and financial services retailers to the South Market neighborhood. This spring will include the opening of Starbucks, Eustis Mortgage, and Aqua S soft serve ice cream. Fidelity Bank recently celebrated its grand opening on December 31st and is now open for business.

Starbucks and Aqua S soft serve café will open inside of The Beacon at South Market. Starbucks will feature an immersive coffee space, with both standard and rare brew selections as well as considerable lounging options for visitors. Australian soft serve establishment Aqua S will offer gourmet ice cream concoctions at its first shop in the Southeast, making the South Market location its second in the United States.

“We’re excited to introduce our signature soft serve options to South Market,” says Jordan Le, Franchisee and Owner of New Orleans’ first Aqua S soft serve café. “Aqua S will offer flavorful build-your-own treat options with distinct toppings not available at your typical ice cream shop. Bringing something unique to a city with such a rich culinary history is really special to us.”

We’re happy to welcome these exciting new retailers to our already diverse neighborhood offerings.

Read more about these upcoming openings on